看電視新聞學英語---宏達電「英雄機」挑戰iPhone（上）HTC』s 「Hero」 Takes on The iPhone

Inside the shell of a converted tram shed in East London, a splashy launch for a stylish smartphone.
在東倫敦的一個輕軌電車棚改建的房屋構體內，一場令人驚豔的時尚智慧型手機發表會正在進行。

[Horace Luke, HTC Chief Innovation Officer]: "Let me introduce to you HTC Hero."
[陸學森，宏達電創新長]：
「讓我為你介紹宏達電的英雄機。」

The touch screen device built on Google's Android platform equates to a bold attempt by HTC to take on Apple's popular iPhone — not by creating a copycat — but by building an attractive alternative.
這台搭載Google Android平台的觸控螢幕裝置，可以視為宏達電挑戰Apple大受歡迎的iPhone的一個大膽嘗試–並非模仿它，而是提供另一種吸引人的選擇。

The 「Hero」 supports Adobe Flash, has a five megapixel camera with built in geotagging. It also uses Teflon on the matte white underside of the phone to help resist dirt.
這台英雄機支援Adobe Flash，擁有五百萬相機畫素，內建geotag（將照片加上全球座標的功能）。它也在手機下方霧白色的部份使用鐵氟龍材質以防灰塵。

However, what HTC is really emphasizing with this launch is just how much the user experience can be tailored to suit individual preferences and moods.
然而，發表會上宏達電真正想要強調的，是在於這項新產品可以讓多少的使用者經驗被客制化來符合個人的喜好和心情。

There's even a name for this customizable interface — it's called Sense.
這個可客制化的介面還有個名字，叫作Sense（感知）。

[Horace Luke, HTC Chief Innovation Officer]: "The first thing you'll notice is that your experience is completely tailor made to the kind of content that you would actually use. The second thing is that we have a technology in here called scenes and with just one touch you can change your profile from being at work to going out at the weekend. For example, on the weekend you might not want your work email and with just one touch it changes the personality of the phone to suit what you're using the phone for."
[陸學森，宏達電創新長]：「第一件你將會注意到的事，是你的經驗可以完全被客制化到你實際使用時的內容。第二件事，是我們這裏提供一種科技叫作 「場景」，只要透過手指點一下，你就可以在週末時將你的狀態從工作中改成外出。例如，在週末時，你可能不想收到你工作上的e-mail，只要手指碰一下，就可以將手機模式更改成你想使用的狀態。」

每日ㄧ句

I would like you to take it back.
我要你收回你說的話

每日諺語

A good beginning makes a good ending.
善始者善終

看頭條英語

1. Koala at Taipei Zoo dies from retrovirus complications
台北動物園的無尾熊死於逆轉病毒併發症

2. Court annuls Yunlin County poll victory, legislator loses seat
法院判雲林縣選舉獲勝無效，立委失去席位

3. Madoff apologizes, sentenced to 150 years in prison
馬道夫道歉，被判服刑150年

4. Iraqis jubilant as US withdraws
美軍撤離，伊拉克人歡欣


新聞關鍵字
1.take on ph.挑戰 2.splashy adj.亮眼的 3.stylish adj.時髦的 4.equate v.等同 5.bold adj.大膽的
6.copycat n.模仿者 7.matte adj.霧面的 8.tailor v.使合適 9.customizable adj.可客制化的 10.prof